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If you are building a new information marketing business or want grow an existing one, you need to understand how the Digital Attention Span Economy is changing everything about marketing online.
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Jack Mize
Jack Mize is laser-focused on helping entrepreneurs and professionals position themselves as educators and advocates for the success of their clients and prospects. In addition to consulting directly with leaders in the fields of business, finance, health, real estate and personal development, Jack has helped hundreds of marketing consultants and media agencies grow their businesses with his outside the box strategies to boost client authority and positioning within their industry.
Brian Ainsley Horn
Bestselling author, investor and entrepreneur, Brian Ainsley Horn, helps online entrepreneurs and professionals leverage their knowledge to gain authority status in their industry. His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS, Forbes, Advertising Age and dozens of other media outlets.
The Digital Attention Span Economy Is Here
Before
Renting a tape at Blockbuster.
Flipping through albums at a record store.
Getting the newspaper from your driveway.
Now
Streaming a movie on Netflix.
Listening to any song ever on Spotify.
Favorite news topics delivered to your phone.
People have become increasingly selective of the content to which they devote their precious attention.
According to a 2015 study from Microsoft, people now generally lose concentration after eight seconds.
But then how is "binge watching", print book sales and long form podcasts surging in popularity?
That eight-second attention span appears to be more like an EIGHT-SECOND FILTER.
To win in the Digital Attention Span Economy, you have the beat that filter first...then keep your audience's attention.
It’s pretty obvious when you think about it, but small changes in execution seem to make all the difference.
We will find, dissect and reverse engineer what the marketers and corporations who are winning in this new world are doing differently than everyone else.
You get access to everything we find, plus tools and templates to help execute it.
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