A Microsoft study found we start to lose concentration after about 8 seconds. But, according to a study released by Netflix, subscribers who finish the first season of a show generally do so in about a week...some in just a few days.
So if our attention span is only eight seconds, how can we spend 12 hours watching “The Walking Dead”?
The answer is that people have become much more selective of the content that they give their limited
time to consume. That eight-second attention span appears to be more like an eight-second filter.
This is the Digital Attention Span, and it is changing everything about how we need to market and
communicate with our prospective customers.
We are exploring this topic in depth, and giving you actionable steps you can easily apply to see quick results.
If are interested in interviewing us for your podcast, blog, or expert roundup, check out Brian's media kit.
Brian Ainsley Horn
Bestselling author, investor and entrepreneur, Brian Ainsley Horn, helps online entrepreneurs and professionals leverage their knowledge to gain authority
status in their industry.
His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS, Forbes, Advertising Age and dozens of other media outlets. Inc Magazine even named Brian an "emerging business leader to watch."
Brian is a contributing writer for Entrepreneur Magazine, The Huffington Post, The Good Men Project, AllBusiness.com and Addicted2Success.
He is also an in demand speaker that has traveled the world entertaining and educating audiences.
Brian Ainsley Horn is a devoted Christian, advocate for children with Down syndrome, proud father to 2 amazing kids, and one lazy Pomeranian.
Jack Mize is laser-focused on helping entrepreneurs and professionals position themselves as educators and advocates for the success of their clients and prospects.
In addition to consulting directly with leaders in the fields of business, finance, health, real estate and personal development, Jack has helped hundreds of marketing consultants and media agencies grow their businesses with his outside the box strategies to boost client authority and positioning within their industry.
His philosophy was born out of what at first seemed to be a major conflict with no obvious solution when he realized very early that a career in sales was far more profitable than a fixed paycheck. But he discovered one big problem... he couldn't stand traditional selling. "I hate selling, but I love making people want to buy," Mize proclaims.
Over the years Jack Mize has adjusted and tuned his strategies. By helping his customers reposition themselves from traditional hard sales tactics to being the Educators and Advocates for their prospects and customers success, Jack has been credited with saving businesses and changing lives.