Getting Past The 8 Second Filter
Part 1 - Address The Problem
IN THIS EPISODE
You can interrupt the 8 second Digital Attention Span filtering process by addressing two issues on almost every prospects mind.
In this episode Jack talks about issue #1.
Do You Understand My Problem?
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Raw Transcript using TEMI.com
There is the official intro music for episode three of the digital attention span podcast. I am your host, Jack Mize, and today we are going to be talking about how to get past the eight second filter, part one. Now the last episode. We talked about what it means to be an entrepreneur and how important it is for your prospects to see you as an educator and an advocate for their success, and today we're going to talk about how we can start applying this to get past that eight second digital attention span because it really doesn't matter how good or great your content, product or services, if your prospects never give themselves a chance to experience it and keep in mind that our benchmark for success with getting past that eight second filter is really just to get our prospects to stop scanning, swiping or scrolling.
Because once we've done that, we've interrupted that filtering process and they've opened up their minds to what we have to say and the most effective way to do that is by addressing two of the biggest issues that your prospects have on their minds. One, does this person understand my problem, and two, is this person qualified to solve my problem and to be clear, we're not even talking about the content or actually solving problems yet we're talking about just what they're seeing in their visual field as they're scanning, scrolling, swiping. So we're going to apply what we talked about today to things like headlines, titles, images, just those few things that they are scanning during that filtering process. So in this episode we're going to be focusing on issue number one, does this person understand my problem? So we can't really, we don't even need to solve someone's problem within eight seconds.
We just need to address their problem to let them know that we understand. One of the easiest ways to do that is to take the list of the fears, myths, misconceptions, and unknown pitfalls that your prospects are facing from episode two that we talked about. And then we need to come up with very specific questions that your prospect asks, uh, based on those pain points. And most important thing here is to not be too general. Don't come up with generic questions. You want to really focus on those specific problems that they're facing. So let's say you have an online social media course for business owners. Well, you know, the overall issue or the big question they may have is a, how do I get more customers? Well, that's a bad question to use for what we're talking about. A far better question would be something more specific.
Like how often should I post on my facebook business page? If you're a singing coach, a bad question would be, you know, how can I sing better? A good question would be, how can I expand my. If you're a computer security specialists, a bad question will be, how can I protect myself online? But a good question would be, how can I come up with a strong secure password that I can remember? If you're a mortgage broker, a bad question would be, how do I get a home loan? But, uh, you know, better questions would be things like how much down payment do I need? What credit score do I need? How much of a loan can I qualify for? So these are very specific questions and what you want to do is you want to think about your, your most common prospects and not really come up with the biggest overall, the big questions you want to come up with if you are doing a consultation with them and those little questions that they have that they keep asking, um, that you know, helps them make that decision.
And while these questions obviously don't encompass your complete solution, they are the questions that are on the top of your prospect's mind during that eight second filtering process. Remember to get past that eight second filtering process. You don't even need to answer the question, you just need to address the question to let them know that you understand their problem. Because think about it regardless when you're looking to purchase something or where you're looking for a solution, uh, before you go digging to what someone has to say, you really want to make sure that they understand your problem in the first place before you start spending a lot of time figuring out if they can even help you. So what we want to do is make it extremely easy for them to get the sense that this person understands my problem. Let me see what they have to say.
In an upcoming episode we're going to go through examples of how others, uh, are successfully converting these questions into attention grabbing headlines and how you can apply that to your business as well. But for now it would be an extremely valuable exercise for you to compile a list of the most common questions that your prospect has around those biggest fears, myths and misconceptions, and definitely check out the show post on a digital attention span.com because I'm gonna give you access to some really cool resources that's going to help you put all this together. Now, the next episode, we're going to be going over the next issue that your prospects have in their mind as they are going through this, uh, a second filtering process. And that is, is this person qualified to solve my problem? So until next time, if you have any questions, comments, please, we'd love to hear from you. Uh, let us know. Uh, keep digging in, keep listening because we're going to be going further and deeper into this, uh, digital attention span economy in the mind of the digital attention span consumer. Until then, remember, you are the only real game changer.